I gave a Bible to my friend Meredith in high school. It was a Life Application Bible, NKJV. I remember that and it was 13-14 years ago.
Nevermind the signaling involved in buying a friend a $50 Bible, it means something to give someone a Bible.
Even a vocal atheist can be touched by such a gesture:
[youtube]http://www.youtube.com/watch?v=7JHS8adO3hM[/youtube]