I don’t buy much music. Last album was U2’s No Line on the Horizon.
Today I bought an interesting package of permissions to Derek Webb’s new album, including a T-Shirt. I didn’t notice if there was a bumper-sticker.
The entire marketing campaign for this album was interesting, including obscure clues to hidden copies of portions of the album. Fans travelled far and near to collect these souvineers, even though the musical element was shared by all once the item was found. The interaction and participation drove the publicity and excitement.
Musicians must give fans something other than just music today. They want an experience, and only the best can provide this. Derek Webb is one such artist, mostly because of his message.
Check out the website to see the price discrimination scheme. The album is available for instant download for just $7.99 and the largest package is $59.99, which I’m sure a great many will buy merely to demonstrate their fandom.
I settled on the $29.99 deal, and like I said, I get the T-Shirt.
Also, don’t miss him in concert!
- 09/24/09 Charlotte, NC
- 09/25/09 Raleigh, NC
- 09/26/09 Vienna, VA
- 09/27/09 Vienna, VA
- 09/30/09 Winston Salem, NC
Comment (1)
I had to bug him about no lossless audio option besides reconstructing the songs using the WAV stems.
I’m looking forward to it though; initially I thought the electronica aspect would be horrific…it’s actually not too bad.